Table of Contents
Introduction1
Industry Analysis2
Corporate Business Strategy3
Environmental Strategy4
Drive Strategies6
Fuel Systems and alternatives7
Alternative Fuel Strategy8
Local Projects and Initiatives8
Recommendations9
Introduction
Volkswagen AG (VW) is the largest motor vehicle producer in Europe, and the fourth largest in the world. Volkswagen manufacturers economy and luxury automobiles, sports simple machines, uncontaminating trucks and commercial vehicles through nine independent brands that include Audi, Bentley, Bugatti, Lamborghini, Seat, Skoda and Rolls-Royce (until 2003s finalization of sale to BMW). These brands originate in six different European countries, and span customer base, cost and function. Each brand has a distinct personality, yet is unified under the pargonnt Volkswagen Group that consists of solely of Volkswagens individual brands and subsidiary divisions. The Volkswagen Groups activities primarily focus on the self-propelling market in which they offer products and services along the completed automotive value chain such as sales, service, financing, leasing, car rental and insurance through a separate fiscal services division and Europcar. However the Volkswagen Group also includes subsidiaries that are involved in real estate, transportation planning and logistics, friendship implementation and information technology consultancy.
As a world-wide player, Volkswagen is represent in all the major world markets with product offerings in more than 150 countries, and employs over 300,000 people throughout its international manufacturing base of 43 production facilities.
In addition to their global manufacturing presence, Volkswagens strong international sales and marketing component provides them with an added foothold in the global marketplace. In Western Europe most every fifth car originates from the Volkswagen Group where at year-end 2001, they held a 18.9% share of the passenger car market even up though there were inconsistent developments in various markets. Worldwide, Volkswagen held a 12.4% market share in the same market (see stick out 1). These figures represent a -0.6% decrease in Western Europe, but...
I had no idea that VW was so big, but I agree with your proposals of initiating most type of alternative fuel method for the future. Good Article.
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