Marketing Research On water conservation

Executive summaryIn this look into we have discussed the management difficulty of developing a campaign to generate awargonness among the Victorians towards peeing conservation. Thus the look into team came up with some of their objectives that would help the management to shank what type of campaign they have to develop. Further for accomplishment or to achieve these objectives the organization had to plan a research image which helps the researchers to develop strategies of what type of research is to be conducted, what information is required, what selective information accruement techniques are to be used then the information is required to be scaled so that it can be converted into a sample. This sample is then surveyed through questionnaires and lastly the data is analyzed to check its relevance with the research objectives To interpret the data to provide results and recommendations.

Table of content1.introduction????????????page- 42.background summary????????.page-53.management decision problem????..page-64.research problem??????????page-65.Research design??????????page-7a.Type of research???????????page-7b.Type of information?????????.. page-7c.Method of data collection???????. page-7d.Scaling techniques?????????? page-8e.Questionnaire development??????.. page-9f.Pretesting?????????????. page-9g.Sampling techniques?????????page-9h.Plan of data analysis????????? page-96.Result???????????????? page-107.Limitations and caveats?????????.. page-118.Conclusions and recommendations????.... page-129.Reference???????????????. page-141.



IntroductionThere are various issues that are currently being looked at which include climate change, world-wide warming, oil prices. One issue which is most under rated is water conservation which would have been one of the major problems in Australian government?s books. This problem is not too new in Australia as we had massive draught conditions for 12 years. Melbourne disconnected 1300 mm or 14 ft which is quite a big loss relating to any other current issue. originally this problem come ins worse we need to join hands and get together towards the noble cause. If people go on victimization the water resource carelessly this might just presumptive end or create extreme conditions.

The following research was undertaken to support the campaign which was to...

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