Product Portfolio Analysis

  Product
 Portfolio
 Analysis
 
Wipro
 
 
 
12/3/2012
  Consulting
 Skills
 &
 Tools
 
 Individual
  assignment
 


 

INTRODUCTION
 

  Wipro
  is
  involved
  in
  a
  range
  of
  businesses
  crossways
  industries.
  The
  following
  broad
  category
  of
  business
 units
 construct
 the
 boilersuit
 product
 or
 services
 portfoilio
 of
 the
 company:
 
  1. Wipro
 Lighting:
 (Invest
 to
 build)
  Smartlite
 CFL
  conduct
  Emergency
  debiles
 
  There
 is
 a
 signifi great dealtly
 high
  merchandise
 growth
 potential
 in
 the
 lighting
 business
 and
 Wipro
 seems
 to
 be
  doing
 very
 well
 in
 the
 CFL,
 LED
 and
 emergency
 light
 categories.
 The
 company
 should
 invest
 more
  money
 and
 build
 a
 strong
 market
 presence
 in
 this
 category.
 
 
  2.



Wipro
 Infrastructure
  design:
 (Invest
 to
 build)
  Hydraulic
 cylinders
  Truck
 cylinders
  Components
 and
 solutions
 
  Wipro
  infrastructure
  and
  engineering
  division
  is
  a
  star
  category
  business
  for
  the
  company.
  Its
  work
  in
  the
  wind
  of
  hydraulic
  and
  truck
  cylinders
  has
  made
  it
  the
  second
  largest
  independent
  maker
 in
 the
 world.
 This
 is
 a
 also
 an
 area
 in
 which
 Wipro
 can
 invest
 to
 grow.
 
  3. Wipro
 Consumer
 Care:
 (Build
 Selectively)
  FMCG
 products
 
  There
  are
  many
  FMCG
  players
  in
  the
  Indian
  market
  such
  as
  Aditya
  Birla
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