Marketing Plan

Final Marketing Plan
Shrija Shrestha
shrijashrestha@gmail.com
Keller Graduate School of Management

In fond(p) fulfillment of the requirement of
MM522 Marketing Management
Mary DuBoise
August 19, 2011

knock back of Contents
1.0 Executive compend…………………………………………………………………………3
2.0 Situation Analysis…………………………………………………………………………...4
2.1 Market Summary………………………………………………………………………..4
2.2 SWOT Analysis…………………………………………………………………………5
2.3 Competition…………………………………………………………………………….6
2.4 Product Offering………………………………………………………………………..7
2.5 Keys to mastery………………………………………………………………………....8
2.6 Critical Issues…………………………………………………………………………...8
3.0 Marketing Strategy………………………………………………………………………….8
3.1 Mission…………………………………………………………………………………..10
3.2 Marketing Objectives……………………………………………………………………10
3.3 financial Objectives……………………………………………………………………..10
3.4 Target Markets…………………………………………………………………………..11
3.5 Positioning……………………………………………………………………………….11
3.6 Strategies………………………………………………………………………………...12
3.7 Marketing Mix…………………………………………………………………………...13
3.



8 Marketing research……………………………………………………………………...14
4.0 Controls………………………………………………………………………………………14
4.1 Implementation…………………………………………………………………………..14
4.2 Marketing Organization………………………………………………………………….15
4.3 Contingency Planning……………………………………………………………………16
5.0 certainty…………………………………………………………………………………...16

Final Marketing Plan
1.0 Executive Summary
Aircast Company is one of the study cryotherapy products manufacturers. This marketing plan is developed to promote the use of one of its product i.e. Aircast Knee Cryo/Cuff Wrap SC. though this product has been in market since the 90s, it has not yet come out to the notice of the needy population [which includes people who had knee surgeries, bully or chronic painful knee conditions, and the athletes]. Though unhomogeneous other companies also manufacture the cryotherapy...If you want to get a full essay, order it on our website: Orderessay



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