Daimler Chrysler

Running head: DAIMLER CHRYSLER - CROSS ATLANTIC CULTURE CLASH

Daimler Chrysler - c over up Atlantic Culture Clash
University of Phoenix

Abstract
Most corporate fusers fail. Trying to merge 2 corporate cultures together even within the akin cultural area of the valet is difficult but when a company attempts to merge 2 cultures from geographically different areas of the world whose workers think differently about quality, work ethic and to whom they are beholden it creates far worse issues for management to overcome.

Daimler Chrysler – Cross Atlantic Culture Clash

Introduction: Chrysler Corporation has seen its share of ups and downs throughout its dour and storied history. From the early old age of the Hemi engine to the Lee Iacocca days of the K-Car until now Chrysler has seen it’s share of both good economical times and bad. The most recent change for Chrysler came when Daimler Benz, a German owned company, made the decision to sell off Chrysler to a private equity firm. Daimler made this decision only afterwards 10 years of trying to merge the corporate cultures of what were Mercedes Benz and Chrysler. It is kinda enlightening to look at the causes of this failure and suggest things which could be done differently in the future.




Daimler Benz acquired Chrysler in 1998 as interrupt of Jurgen Schremp’s, CEO of Daimler Benz, plan to create a global transferral giant. What Mr. Schremp had underestimated is the hold that the United Autoworkers Union held over wages and over the workers who he was inheriting from Chrysler. Much of this hold that the UAW had over the American worker was from a long-standing culture of union and worker initiatory car company second mentality. In the October 31, 2007 issue of the self-propelling Lyceum it states that, “ Even though Chrysler spent heavily on new harvest-feast programs, the issue Zetsche had to grapple with … was the new product had not been successfully received in the market and Chrysler...If you take to get a full essay, order it on our website: Orderessay



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