Pantyhose for Men?

One brand in particular, Jockey, has been successful at adding a women's line to its traditional male line.

The industry for men's panty hose is perceived to become active men engaged in outdoor activities in cold climates. These include construction workers, winter athletes and hunters. Although lengthy underwear would look to be an proper selection for these consumers, these specific activities need more freedom of movement than lengthy underwear can provide. A lightweight, flexible material that offers insulation and that will be worn under outerwear, including panty hose, will be the right choice, and a choice which men had been generating surreptitiously.

Traditional hosiery for men has not grown significantly beyond socks, although this represents a considerably large industry for manufacturers. Socks are offered in a couple of basic varieties: dress and athletic, with few alternatives out there for casual wear. Recognizing how the market for men's hosiery is considerable, manufacturers have recently introduced "bridge" hosiery for men, which are a response to changes in men's dressing habits. This kind of sock is designed for men who desire to wear one thing additional formal than athletic socks with casual clothes. Manufacturers report impressive sales of this new product or service with increases each season as high as 20 percent. The outstanding characteristics of bridge hosiery are colors and textures that complement.

 

Several options are accessible for women seeking relief from wind and cold: tights, leggings, panty hose and socks are all obtainable and offer freedom of movement in addition to quite a few various levels of insulation. Due to the fact the market for men is new, this research considers the introduction of panty hose for men, and leaves the derivatives (tights, for example) to be explored later.

Over the past twenty years, manufacturers became additional creative in their approach. L'Eggs brand introduced panty hose inside a big plastic egg. Detractors pointed out that panty hose sold in this sort of containers have been inevitably wrinkled after removed from the packaging, but the nature from the way the product or service is employed did not cause this being a important concern between consumers. The innovative packaging, which nonetheless included a size chart, proved a successful way for L'Eggs to capture some of the discount hosiery market (L'Eggs has recently switched to cardboard boxes for its packaging).

The colors utilized on a packaging will also be important. "Traditional" men's colors, such as browns and deep reds need to be utilized to emphasize that this is a men's product. There must be no obvious tie-ins on the women's item lines either in packaging color or copy. Simply because the goal is to market the panty hose being a completely new product designed to meet the needs of men, there need to be excellent distinction in between the men's and women's products, even as soon as they are manufactured by the same company.

There are 3 markets that we are concerned with reaching: construction workers, hunters and winter athletes. Highly effective advertising requires ads tailored to each of these markets and placed in magazines read by every of these groups. Whilst essentially the exact same copy could be applied for each, a variety of illustrations might be applied to segment the industry and appeal to every target group. The ad copy should emphasize ease of movement, lightweight material, durable construction and the price savings.

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