Redbox offers many advantages-convenient location, low rental price-only $1.00 per night-and no late or hidden fees (Redbox, 2008). For customers seeking the lowest price, Redbox outshines all other options, and it allows buyers to reserve DVDs on-line and select them up at the Redbox location. However, consumers can order online in their pajamas from Netflix or Blockbuster Online, whilst they have to drive to their local Redbox or Blockbuster store. Moreover, Redbox selections have a tendency being very limited-only a handful of several titles in some locations. On the other hand, though seeking is faster online, browsing is faster and simpler at a actual store. Some consumers like the experience of obtaining out on the property to your while, searching through displays of real DVDs, rubbing elbows with other customers, and becoming waited on by a store clerk. Netflix stands out from its competitors each by "the breadth of movies" it offers and by the fact that offers customers the opportunity to watch both new releases and older movies, simply because only 30% of its rentals are new releases rather than 70% at video rental stores (Wilson, n.d.). In addition, Netflix boasts blazing fast.
My recommendation for Netflix corporate strategy is to continue doing partnerships that offer competitive advantage. Netflix may consider partnering with television subscription services for example HBO and Showtime, for example ("The Future of Netflix," n.d.). HBO and Showtime could "keep their fee structure but add more viewers, though adding significance to Netflix," and subscribers would be able to see movies sooner than if they waited for them to occur out in DVD ("The Future of Netflix," n.d.).
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