Key External FactorsWeightRatingWeighted Score OPPORTUNITIES 1. mass who are heavy and overweight are estimated to increase by 27.27% and 17.95% individually by 2015.(Social) 2.Global population is estimated to grow 1.45% in the year 2012,and cash in ones chips 9billion in 2050.(demographic) 3. The womens sports market is one of the most absorbing segments in the sport goods industry.(social) 3.Increasing consumer demand for functional apparel.(social) 4. Todays consumers are increasingly concerned about the impact their attire has on the environment.(environmental) 5. The womens sports market is one of the most personable segments in the unobjectionable goods industry with women accounting for more than a third of total spending on athletic footwear.(social) 6. flock trust to be fashionable when engaging in sporting activities.(Cultural) 7.Sold trademark.(political) 8.Expected grow at rate 1.0% in GDP in Euro Zone.( economical) 9. Growth r ates are likely to increase to a level of around 3.1 in Latin America.(political) 0.07 0.05 0.06 0.06 0.06 0.07 0.06 0.07 0.02 0.02 4 3 2 4 4 2 1 3 4 2 0.28 0.15 0.07 0.30 0.24 0.14 0.06 0.21 0.08 0.04 THREATS 10.Abrupt economic downturn in particular in region where the stem is highly represented.(economic) 11. Fluctuations of euro against British pound or US dollar mark against Japanese Yen.(economic) 12. Exposure to risks from market consolidation or strategical alliances amongst competitors and/or retailers.(competitive) 13.Frequent target for counterfeiting or imitation.(legal) 14.Faces the risk of either losing divulge union or having to accept unfavourable terms gallus o intensified competition for attractive contract.(competitive) 15.Exposure to risks of claims or litigation for usurpation of third party trademarks patent or others rights.(legal) 16.A pregn ant IT systems outage...If you want to get a! full essay, order it on our website: OrderEssay.net
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