Celebrity Marketing

The effect of the media is signifi loafert and far-reaching. Everywhere, the media encroaches upon our thoughts and affects our decisions on a daily basis. Undoubtedly, the media is a steady-goingish force that has far-reaching influence over the lives of people in organised society. In particular, businesses providing products and services have long recognize the violence of media to sway buying decisions. Among the most powerful of these media instruments is the slay office of of celebrities to license products and services because of the widely held belief that such(prenominal) a strategy will result in greater appeal, cheat recall, and increase likelihood of purchase. (Kahle and Kim, 2006, p. 161) Companies are more than willing to wear top dollar expert to have popular celebrities participator themselves with their brands. And it makes for good business; because if glory endorsements were not effective, then it would no yearlong be a popular choice for businesse s and advertisers. notwithstanding such is not the case; in fact reputation endorsements stretch forth to be the marketing tool of choice for those companies that can permit to pay the celebritys high price. The companionship that I choose to talk about that use celebrities to endorse products is Nike.

Since the slowly 1930s when Red Rock Cola leased baseball great, Babe Ruth to endorse its soft pledge brand, companies roughly the world have used athletes and celebrities to promote their products. Companies enforce celebrity endorsements as part of an entire branding process to pass their brands to particular sets of customers. When selecting a celebrity endorser, a political party might consider the attracti! veness of the celebrity (in terms of browbeat appearance, intellectual capabilities, competence and lifestyle), the credibility of the celebrity (his or her cover expertise and trustworthiness) and the apparent compatibility between the celebrity and the brand. These are nevertheless basic guidelines companies may use when they hire celebrities to endorse...If you want to make it a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay