Nike & Rebook

GLB 300 Gateway to Global business Assignment #1 fraternity and Industry Information Introduction: In this enlarge to shroud, I intend to discuss and deliver crucial facts on two fortune 500 companies. The specific companies I fall by the wayside be covering atomic number 18 leaders in the manufacturing of postgraduate quality footwear, frock, equipment and accessory products. This report will take a sur organisation look at the Economic, technological, and overall general surround that from each ace company operates and ultimately competes. The purpose of the teaching provided is to show how each company is fairing in the market with which it is operating, and more(prenominal) specifically how each company is doing in competion the former(a). The two companies compared in this report are ? Nike and Reebok. The two are synonymous with athletic apparel and footwear. Nike and Reebok for all practical purposes operate in the identical universal business environme nt. ·         Economic milieu: Each Company in the beginning relies on its retail gross sales and in doing so they essential be aware of the economy, spending, and agency tastes as they apply to consumer habits. The telephone circuit rating of each company is said to be underrated principally impart because of monetary analyst who feel there sales primarily hope on fashion trends, in other words if one suddenly becomes un-hip were would revues go?

(Fortune 500) ·         Technological Environment: Both Nike and Reebok face intense competion and rapid changes in engine room and consumer preferences in the athletic footwear and apparel markets. Res earch and ripening efforts are a key factor! in each of the companies successes and in the FY-98 both spent over 70 one one thousand thousand million million dollars on research and development. The two companies father to not tho design the best shoes that also cause them the most efficiently possible (S& vitamin A;P). ·         Socio-Cultural Environment: For the two companies discussed this might be the most important environment. As mentioned... If you necessity to get a full essay, aim it on our website: OrderEssay.net

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