INTRODUCTION MEM Company, Inc., started up in 1883 by Mark Edward Mayer, produces an coarse blow of colognes and toiletries. Sales had decreased over the year and MEM is direct facial expression into several excerptions to improve growth. After such(prenominal) extensive analysis, our police squad had decided to drop the option of launching Cambridge due to the ladened competition from Shultons hot Stratos which has a $12 million selling budget with a bracing slogan, Unleash the Spirit, which we believe will score Blue Stratos from the competition. Without the financial ponderosity and distinct product differentiation, Cambridge would rot in the shadow of Blue Stratos. Therefore, our team suggests that MEM should concentrate on repositioning itself in the food for thought market place to retain and attract customers. PRODUCT Based on the data given, we found out that there are quadruple products that are targeted at the same group of consumers. We found that this bottom might swallow been caused by the process in choosing bouquet from the manufacturer. It is stated that most of the time, the research results turn out to be inconclusive. We feel that it is important to have a wider test market that does not belong to the employees of the company and that a clear signpost is given to them to ensure that they know what is the process about.
Another trace we have is to remove birdlime from the product line as it targets at the same consumers as Musk. Furthermore, Lime only makes up for a 2.3% of total sales and most of it is from the sale of the kick in sets. By eliminating Lime, there will be more shelf quadriceps femoris freed to display o ther products. The withdraw return of produ! ct Lime will provide more property available for advertising budget. Production efficiency can in like manner be improved. It is also... If you compliments to get a full essay, recount it on our website:
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