Ecommerce Market Study

Ecommerce Market Study Prepared for: Paul Boray, MBA Prepared by: Pat Wilson June 10, 1999 Student Number: 100077846 Executive Summary The theatre’s objectives can be met and a go– earlier is suggested subject to addressing the recommendations. Macrosegmentation of the foodstuff identified machinery, wood, base metals and plastics as lead markets for the firm. Revenue expectation based on a 0.4% market share is $329,000.

Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The budget set for implementing the promotional scuffle is $100,000. Target ROI = 15%. The following recommendations must be considered in advance start-up: 1. Protect service names and marks. 2. Conduct a microsegmentation analysis to refine market segment intelligence. 3. Develop multisegment targeting strategies for the chosen markets. 4. run across that funds are in place for first form’s operation. 5....If you want to get a full essay, beau monde it on our website: Orderessay

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