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CASE 16 Bundling: GE-Honeywell (2001)

Barry Nalebuff

INTRODUCTION
The economic speculation of bundle has moved from the classroom and academic journals to the public policy bena. Its innovation was dramatic. On July 3, 2001, the European Commission (EC) blocked the $42 gazillion fusion between General Electric (GE) and Honeywell.1 A simple reason for their objection to this combination was a concern over bundling. This case study uses the context of the proposed GE-Honeywell nuclear fusion reaction to address the concerns embossed by bundling.2 We set out the theory as barf forth by the EC and try to reconcile this theory with both the economic theory of bundling and the facts of the case. We discuss what is meant by bundling and explain when it is a potential problem and when it is not. found on this understanding, we propose antitrust policy passports to deal with the refreshed issues raised by bundling.

BACKGROUND
On October 19, 2000, United Technologies Corporation (UTC) describe that it was in merger discussions with Honeywell. Three days later, a merger was announcedâ€"but the buyer was GE, not UTC.
1The merger was voted on by the twenty-member European Commission. Their vote con?rmed the

recommendation do by Competition Commissioner Mario Monti, who, in turn, was given a recommendation by the European juncture Merger Task Force.



2The indite was an economic expert for GE-Honeywell in their presentation to the European Union Merger Task Force. The application of bundling theory to the GE-Honeywell merger was done together with Patrick Rey, Carl Shapiro, Shihua Lu, and Greg Vistnes. The opinions expressed in this paper are solely those of the author.

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Case 16:

GE-Honeywell (2001)

This case generated a practised deal of attention. General Electric is one of the most known and admired companies in the world. At $42 billion, this was a man-sized merger even for GE. The proposed integration passed the scrutiny of the U.S. Department of justness (DOJ). Because of the...If you want to get a full essay, order it on our website: Orderessay



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