Communication Process

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COMMUNICATION PROCESS
CONTENTS
1.0 Aims and Objectives 1.1 Introduction 1.2 External and Internal Flow of dialogue 1.2.1 External Flow 1.2.2 Internal Flow 1.3 Steps in colloquy Process 1.4 Different Types of conference Systems 1.4.1 Interpersonal Communication 1.4.2 Impersonal Communication 1.5 Integrated Marketing Communications 1.6 coaxing Communication 1.7 Let us Sum up 1.8 Lesson extirpate Activity 1.9 Keywords 1.10 Questions for Discussion 1.11 Suggested Readings

1.0 AIMS AND OBJECTIVES
After studying this lesson, you will be able to: Know the concept of colloquy and its use in sales promotion Describe steps involved in communication process Understand what is integrated marketing communication

1.1 INTRODUCTION
Communication is a unique tool used by marketers in an attempt to persuade consumers to act in a desire manner. Communication can be used in many an(prenominal) forms. It can be written or spoken, a picture, an illustration, a product demonstration, or so kind of body language, or a combination of the verbal and visual. Communication could also be symbolic, such

8 Advertising and Sales Promotion

as high price, a unforgettable company logo, or striking packaging, communicating some supererogatory meaning as desired by the marketer.



Suitable communication can trigger favourable feelings and emotions that put consumers in a more receptive frame of mind thereby encourage and leading to purchase action. In fact, communication can influence as a bridge amongst marketers and consumers and also between consumers and their socio-cultural environments. The study of communication has a long and varied tradition. The scholars of neoclassic Greece and Rome studied rhetoric (communication). Since those early times, how people publish among themselves, has been a subject of considerable interest. The original word, communis, is from Latin, meaning communal. The word communication is derived from this Latin word. To communicate is to share some idea,...If you want to get a full essay, order it on our website: Orderessay



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