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Monday, February 25, 2013

Walmart Analysis

Wal-Mart Outline
I-History of Wal-Mart:
A- Wal-Mart stores, Inc. be the worlds third largest earth corporation, the largest retailer in the world, and the biggest private employer with over two zillion employees.
B-Wal-Mart was founded by Sam Walton in 1962, and it was publicly traded in 1972.
C-Wal-Mart headquarter is turn up in Bentonville, Arkansas, and Wal-Mart now has more than 10000 stores in 27 countries such as Puerto Rico, United Kingdom, Mexico, Japan, and India.

II-Wal-Mart competitors:
A-Kroger, Kmart, Target, ShopKo, Schnucks, and Meijer.
B- delicateer retailers such as Family Dollar and Dollar General found a small niche market and compete against Wal-Mart.

III-Wal-Mart Stakeholders
1-Internal Stakeholders:
A-Sh areholders
-Wal-Mart is accountable to its shareholders.
- Shareholders are most interested in profit generation and dividend.
B-Employees
-Wal-Marts strategy is to keep prices low which leads into a low charter strategy.
-Associates have little education, and work part-time.
-Labor conditions and wages are for most employees are important factors.
C-Management
-Is part of a Wal-Mart employees, solely they have different interests and priorities.
D-3 Suppliers
- outdoor(a) stakeholders, but the confining connection between them is so close.

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They are considered internal. The Wal-Marts cost leadership strategy offers a minimal margin to its suppliers.
2-External Stakeholders:
A-Customers and the community
-Customer is the most important stakeholder for Wal-Mart.
-Demands and priorities of Wal-Mart customers are conflicting so, this is creating the largest and potentially most important issues for Wal-Mart.
B-Unions and NGOs
-Wal-Mart was criticized for its policies and actions against labor.
-Wal-Mart was accused for using peasant labor and sweatshops
IV-SWOT Analysis:

A-Wal-Mart Strengths:
Customers loyalty and variety of products selection
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