Targeting Specific Customer

promptly Oriental is a saucily company focus into the set meals food market segment. This company result specialize in convenient Asian breakfast, lunch, and dinner meals. There be galore(postnominal) elements to consider when implementing this result into the emerging market. Analyzing the current market is requisite to the success of the frozen meals product. Marketing is the management of customer relationships by creating, communicating, and delivering value to customers in a way that benefits the company (Kerin, Hartley, Berkowitz, & Rudelius, 2006). In order to encourage new customer to purchase this new product, several factors urgencys to be measured: an appropriate brand market and customer, establishment of product identity and advertising theme, and success fullyy develop a promotional communication. These factors will be employ in developing the marketing communication plan for the Quick Oriental frozen meals line.

Describe your betoken customer

Consumers worldwide are becoming more and more health conscious. This is why there is an increasing demand for healthier products. We believe our consumers are the pith of everything we do; without them, our company has no reason to exist.



Our frozen meals will save their time as they dont need to go through extra shopping, preparing the meals for hours and cleaning up afterwards. With our product our consumers will have delicious cooked meal for family and love ones. Our target market is based on Family households with children under 18, family with no children, as well as single parents.
The first target market is Family households with children under 18. this target market generally contains family members with very much busier schedules. Parents in this type of households might not have time to conspire lunch or dinner for their children. when the family desire to provide their loved one with the healthy food that require not much time to make, Quick Oriental is their solution. Quick Oriental frozen meal aim to...If you want to get a full essay, order it on our website: Orderessay



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