Volkswagen

TANDEM TRAINING THE VOLKSWAGEN-SKODA APPROACH TO KNOW-HOW TRANSFER 21 Tandem training the Volkswagen-Skoda flack to know-how transfer Barbara Gutmann Tandem partnership, with Skoda of the Czech Republic, guided by German expertness and Western know-how is examined Starting position In April 1991, an important process of budge for the Czech Republic began with the joint venture between Skoda and Volkswagen. one-half a year later, during the first approaches of two geographically close, except still different cultures, the first expatriates arrived to work in piece Resources. Getting in at Skoda, the biggest car manufacturer in the former CSFR, was considered as support for the transformation process in the Czech Republic and, at the same time, an important measurement towards the Eastern European markets. Location advantages, high professionality of many of the 18,000 employees at that time, an appealing and promising level of engineering, and the opportunity to integrate Skoda a company with almost 100 years of tradition in car manufacturing as fourth brand into the Volkswagen Group were farther decisive reasons for the joint venture.

Despite high professionality there existed a fundamental but not insurmountable lack of stinting knowledge and experience, initiative, responsibility, and management skills. In the past, management and leadership had been curb to the use of authoritarian methods: straddle and obedience. Employees were careful not to be noticed; effort and initiative were shown particularly in tete-a-tete life. Commitment, involvement of those concerned, willingness and ability to take decisions had been de-learned for decades. A good messiness of the know-how and experience we brought along as Western experts seemed to come from an extraterrestrial world and encountered scepticism and inappreciativeness. Nevertheless, a high motivation and lot to learn could be noticed. The joint objective was to transform Skoda, a company previously... If you want to get a full essay, order it on our website: Orderessay

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