It is noted that children are becoming more and more heavy throughout the most recent decade . They are take un thinking(a) and conducting less exercise , which is a ca pulmonary tuberculosis for the corpulency epidemic . However , one important subject has not been discussed is the role of the junk food manufacturers and their tar detecting of television advertisements as hearty as other gimmicks to these children that is creating an un healthy culture for childrenA 1996 survey conducted in 13 industrialized nations , including the United States , concluded that the largest amount of publicise was for foods during children s television shows (Dalmeny , 2003 ) It appears that the food advertisers know their target audience . It as well seems as though they are trying to create a culture that is dependent on unhealthy foods . One look to attract children to a certain food is to load it right of sugar and sweeteners . One way to appeal to these children is to capture their upkeep when an advertiser knows their attention span is highAnother way that the food manufacturers try on to create an unbeatable front against parent objections to the foods children eat is to take some type of gimmick when publicise their unhealthy snacks .
The IACFO pass everyplace lists examples of marketing techniques that contain collectable toys , games and contests , advertising and packaging featuring sketch characters , food shaped and [colored] to be especially appealing to children , and the use of TV advertising and catchy jingles (Dalmeny 2003 ) This type marketing attacks a child s motivation to partake in more healthy food . If a child is bombarded with images of fun and excitement over unhealthy food , and this bombardment occurs a majority of the judgment of conviction then parents are at a disadvantage . The obesity epidemic seems to be assisted by marketing and advertising of unhealthy foodsReferencesDalmeny , K , et al . Broadcasting bad health : Why food marketing to children needs tobe controlled Retrieved December 16 , 2007 , from HYPERLINK http /www .foodcomm .org .uk /Broadcasting_bad_health .pdf http /www .foodcomm .org .uk /Broadcasting_bad_health .pdf...If you want to get a full essay, order it on our website: Orderessay
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