PESTL Analysis Political The ever changing external political situation affects both domestic and international firms. International trade policies, political movements and world-wide events all affect the manner in which firms operate inside the securities industry. The general retail industry has greatly benefited from the liberalization of international trade. Europe and the United States comprise approximately 75% of the market of the general merchandise inject sector. With the lowering of US tariffs and the coating of Europes Multi Fiber Agreement, these markets now benefit from the approachability of low cost labor. Reducing labor costs lowers the product price allowing companies to offer lower priced goods while still maintaining a profit margin (Datamonitor, 2007). Economic The global general merchandise store sector... If you want to get a full essay, order it on our website: Orderessay
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