Organizational Behavior Comparative Analysis

Introduction Generating a sustainable competitive proceeds is important for totally companies, but perhaps even more important for the actors in the airline labor. The SARS virus, September 11 attacks, and the war on Iraq atomic number 18 the major events that devote affected the industry, but the industry had problems before as well. Business travelers are not impulsive to pay the premium prices, which they had been charged historically and still are paying today. Customers of today demand quality service for a much sufferinger price, including business travelers. A number of low represent carriers have evolved over the years including JetBlue Air agencys, AirTran Airways, and of course southwestward Airlines. These carriers offer a no-frills service and monitor their cost closely and therefore made the competition stiffer in the marketplace. A giant challenge lays ahead for many of the traditional hub-and-spoke system airlines if they want to compete with these companies. Sustainable Competitive Advantage To impact a sustainable competitive advantage a corporation must perform its value activities in a way difficult to replicate or imitate by the competitors. A competitive advantage is upheld if the cumulative cost of performing the value activities is lower than its competitors (Jones, 2007).

A level of value must back down up the competitive advantage to the customer that is at least(prenominal) compatible to the competitors (Jones, 2007). Otherwise, a lower price will have to be charged and the net effect will be zero. A firms relative competitive advantage will be made up by what write up of the value chain the firm has versus the competitors and secondly what position the cost drivers have in each activity (Jones, 2007). There is a number of ways to check the sustainability of a firms competitive advantage. A number of them are highly pellucid and are often taken for granted while most are more perspicacious and intangible. It is often the more subtle ones that give a company the extra edge. Southwest... If you want to consider a full essay, order it on our website: Orderessay

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