Li Fung

Introduction Li and Fung, a Chinese company founded in 1906 has been experiencing lofty growth rates due to a series of acquisitions and the spree of a wide range of services in the enti swear elements of the supply chain (from raw material till sinless goods). Recently the question its managers have to deal is how to face the challenges make up by the internet, more specifically, its lifung.com (after was renamed studiodirect.com) internet site. This company was an extension of its brick and trench mortar operations allowing the company to enter the SME (Small and Medium Enterprises) market. What capabilities of Li and Fung does StudioDirect.com leverage? Because, in the end, the company keeps its traditional mentality by nevertheless adding a new mean of making business, studiodirect.com can drive advantage of the Li & Fung traditional business and become a success. Several factors would contribute to this: ?Li and Fung Brand name ? Li and Fung reputation is widely know and to demystify any come-at-able fears of using the internet from potential customers it is extremely important that they rely on a well know player in the industry with an history of success. ? Share Li & Fung corporate determine ? Although lifung.com is a new company it belongs to the Li & Fung group and thereof shares its culture.

Companys historic determine are, for example, pragmatism aligned with innovation. just the company encourages diversity and communication among the group divisions. Also, a note of autonomy and entrepreneurship is part of the decentralized corporate companys structure. eventually meritocracy is shown through a performance-based promotion and compensation system. This set of values if, correctly apprehended by the new venture, would serve as a strong initial guiding corporate asshole to its employees. ?Developing the companys core competences ? The Company viewed itself as an teaching and knowledge-based service company where technology plays a primordial role. In this sense a... If you want to get a full essay, roll it on our website: Orderessay

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