Dollar General

Dollar common SWOT Dollar General Corp. is a strand of variety stores operating in 35 U.S. states. The chain operates everywhere 9,000 stores and its headquarters is located in Goodlettsville, TennesseeStrengths Strengths Unlike its competitors, Dollar General place new stores within the communities. Dollar General feels that filling the role of the neighborhood store is a big break-dance of its success. In some cases, stores be within a fewer city blocks of each other. Dollar General typically sees communities that be too small for Wal-Marts. Wal-Mart targets all income level households, whereas DG serve need-to shoppers. DG, which are normally in towns with less than 20,000 people, has targeted shoppers. 81% are females 44% are of the age of 55 and most of the customers have sex within five miles of the store. Dollar General offers both make up brand and generic merchandise â€" including off-brand goods and closeouts of name-brand items in the same store, oftentimes on the same shelf. http://www.oppapers.

com/essays/Dollar-General-Industry-Competitive-Analysis/109618 DOLLAR GENERAL SWOT STRENGTHSWEAKNESSESOPPORTUNITIESTHREATS realm FriendlyNoDollar General Market economy (fuel, employment Targeted shopper baseNew StoresWal-Mart Overlap Financial Health Relatively alter sales productivityDollar Tree (largest competitor in North America) Large Scale Valued http://www.authorstream.com/ show/prasannarb-316815-doller-general-technology-case-study-analysis10-education-ppt-powerpoint/ Weaknesses Some DG has high theft and threats because majority of them do not have video cameras. No job auspices to employees. Opportunities Dollar General earning is 4.3 dollars for every dollar of sales. DG surpassed Wal-Marts benchmark of 3.5 cents of each dollar invested. DG had great opportunites from 1999 to 2008 by double the stores from 3687 stores to 6930 with intentions of opening 20 more. Everyday increase in stores impart add $124 every day.... If you want to get a broad(a) essay, order it on our website: Orderessay

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