Customer

Consumer Loyalty & Petrol Retail in India For the petroleum sell vault of heaven in India, recent years have seen rudimentary changes in the way business is being done. The sector has locomote away from being government-controlled, a move that has brought new levels of militant holy terror and customer focus. With the going having gotten tough, the smarter players have caught on early that the best way to do business is to lock customers into a habit they cant break. Loyalty programs are in with each of the big players wooing wallet shares with loyalty bank note programs. This paper outlines the growth of loyalty programs in the petroleum retail sector in India, focusing on the evolution of the pioneering PetroBonus program, the prime(prenominal) and largest in India, which virtually created the market for loyalty programs in the sector. The Indian crude Sector Three companies Indian Oil Corp. Ltd. (IOCL), Bharat Petroleum Corp. Ltd. (BPCL), and Hindustan Petroleum Corp. Ltd. (HPCL) dominate the petroleum retail sector in India with active 93% market share between them. These players cater to a market of about 40 million vehicles (approx. 77% both wheelers, 13% cars in 2002) on Indian roads with a retail network of over 15,000 outlets across the country.

With the deregulation of the sector in 1999, and the ongoing process of divestment of the government stake in the business, the sector has seen itself exposed to new market forces. The competitive threat is bigger. With private players entering the fray, the price is increasingly market driven and consumers are demanding more. Until 1999, the Indian oil and gas sector was disk operating system controlled under an Administered Pricing Mechanism (APM) that controlled the production pattern, capital expenditure, and pricing of petroleum products. All the companies were state owned and private coronation in the sector was not allowed. Reacting to the growing need for boosting national production levels, the Indian government has been steadily... If you want to get a full essay, order it on our website: Orderessay

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