Britvic Study Case

club Profile Britvic plc, through its subsidiaries, engages in the production and distribution of dim drinks primarily in the United Kingdom and Republic of Ireland. The confederation offers stills and carbonates under the provoker names 7UP, Ame, Britvic, Britvic, J20, Drench, Gatorade, Idris, Pennine Spring, Pepsi, Purdeys, Really Wild Drinks, expiration Devil, Robinsons, Fruit pall, Fruit Spring, R Whites, Shandy Bass, and Tango. Britvic through a relationship with PepsiCo, Inc. holds the right to distribute the Pepsi and 7UP brands in outstanding Britain and Ireland, as well as access to all new carbonate drinks developed by PepsiCo for distribution. In addition, it supplies water-coolers and bottled water. The company sells its products primarily to supermarkets, shops, restaurants, pubs, cinemas, and hotels. Britvic in like manner exports its products to approximately 50 countries worldwide. It was formerly known as British Vitamin Product Company and changed its name to Britvic Plc in 1971. The company is headquartered in Chelmsford, the United Kingdom. Historical Background Britvic Soft Drinks has a long and renowned history in the world of brands. The company that makes the juices was founded in the snapper of 19th century in Great Britain. The firms juices were first produced in 1938.

It was the main source of vitamin C during the Great Depression. By 1949, the Britvic brand had been fully launched, and the company continued to grow. The Company owns a number of leading brands in the UK including Britvic itself, R. Whites Lemonade, Tango, Robinsons and J2O - as well as being the licensed bottler for PepsiCo products within the UK. It followed by full acquisition of the Robinsons and Purdeys brands in 1990.Britvic acquired the Tango brand in 1987, and launched its J2O brand in 1998, followed by the Fruit Shoot brand in 2000 which fast became the U.Ks no. 1 drinks for kids. -Fruit Shoot is a trade mark applied to several drinks intentional to appeal to children.... If you want to get a full essay, recount it on our website: Orderessay

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