Nike

Introduction In this case the detailed stories of the Nike take in been discussed form its recital to formative, troubled, transition, European growth, expansion, and control periods. Some of the competitive analyses and the market strategies have in like manner been discussed briefly. Nike, Inc. is engaged in the design, development and widely distributed marketing of footwear, apparel, equipment and accessory products. It sells its products to approximately 18,000 retail accounts in the United States and done a mix of independent distributors, licensees and subsidiaries in nearly cc countries. Nikes athletic footwear products are designed for specific athletic use, although some of its products are worn for casual or waste purposes. The company creates designs for men, women and children. Running, basketball, children, cross-training and women shoes are the Companys top-selling product categories. Nike also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. It sells active sports apparel that covers most of these categories, athletically inspired life style apparel and others.

Case analysis report also includes a history of Nike Inc, a business segment analysis of the segments Nike Inc operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the companys major competitors that is to say Adidas puma and Reebok International Ltd. Nike started with a handshake between dickens running guys in Oregon and is now the worlds most competitive sports and Fitness Company. The worldwide headquarters is in Beaverton, Oregon. Whilst the Pacific Northwest is Nikes hometown it currently employs 22,000 people worldwide with total revenues in excess of $9 billion. Nikes delegacy is to bring inspiration and innovation to every athlete in the world with its... If you want to get a full essay, put in it on our website: Orderessay

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